Students' Perceptions of the Credibility of Mental Health Information on TikTok: A Digital Media Literacy Study of Influencer and Institutional Sources

Abstract

This study examines how university students in Bandung assess the credibility of mental health information presented on TikTok and the role of digital media literacy in that evaluation process. Using a qualitative phenomenological approach with in-depth interviews and think-aloud protocols, the study explores students' experiences, perspectives, and cognitive processes when interacting with mental health content from influencer and institutional sources. Findings indicate that TikTok has become a primary source of mental health information for students due to its accessibility, short-form content, and relatable narratives. However, perceptions of credibility differ between influencer and institutional sources, with emotional closeness, popularity, and presentation style frequently influencing trust. This situation may heighten vulnerability to misinformation if not balanced with adequate digital media literacy. The study underscores the importance of strengthening digital media literacy so students can critically evaluate mental health information.