Shopee PayLater and Its Role in Driving Impulsive Buying Among E-Commerce Users

Abstract

The Effect of Using Shopee Paylater on Impulsive Purchases among Students of the Faculty of Psychology, University of Padjadjaran is the title of this study. The goal of this study was to see how Shopee paylater affected the purchasing habits of students at the University of Padjadjaran's Faculty of Psychology. This is a quantitative study that takes a descriptive method. The population in this study consisted of 2500 current students from the Faculty of Psychology, whereas the sample consisted of 111 students. According to SPSS analyses, the coefficient of determination for ShopeePay has a substantial effect on impulsive purchases of 42.7%. The remaining 57.8% is due to the influence of other factors not investigated in this study.