The Role of Public Relations at the Banten Regional Police in Combating Hoax Dissemination via Social Media

Abstract

Hoax reporting itself is fake news in an attempt to deceive or outsmart the reader/hearer to believe something even though the fake news maker knows that the news is fake. Hoax outbreaks have become a national problem, including division, political instability and security disturbances that have the potential to hinder national development. Based on this, the authors raise two problem formulations, namely how is the effectiveness of public relations (PR) in optimizing news through social media for the spread of hoax news in the jurisdiction of the Banten Regional Police and how are public relations efforts (PR) optimizing reporting through social media regarding clarification of the spread hoax news in the jurisdiction of the Banten Regional Police.The type of research in this study uses the Empirical Legal research method where the nature of this research is descriptive using primary and secondary data and data sources where the data is obtained by observation data collection techniques, interviews and documentation then the data obtained will be processed and analyzed using a qualitative descriptive method.The conclusion of this research is that the effectiveness of public relations (PR) in optimizing news coverage through social media on the spread of hoax news in the legal area of the Banten regional police is not yet effective, because there is still spreading hoax news that occurs in the legal area of the Banten regional police, given the role of police public relations. The Banten area has a pre-emptive and preventive role in the form of outreach through social media and directly as a form of bridging information that is appropriate to the community, as well as clarifying fake news circulating. Public Relations (PR) efforts in optimizing news through social media related to clarification of the spread of hoax news in the jurisdiction of the Banten Regional Police are Pre-emptive Efforts, by conducting outreach through social media, Preventive Efforts, by forming a Cyber Patrol Task Force (Satgas CyberPatrol) in cyberspace, to carry out monitoring, surveillance of accounts, sites, blogs, social media that broadcast fake news and carry out counters, take persuasive steps, block them by coordinating with other authorities and rectify by providing true information to calm the public of the fake news and Repressive Efforts by carrying out investigations, and investigations of the perpetrators to be processed through the Criminal Justice system.