Vol. 1 No. 2 (2026): May-July

Articles

• Digital Marketing Strategies to Increase Customer Loyalty in Food Catering Businesses in the Digital Era

  Wandi Kurniadi,  International Women University,  Indonesia

  Evi Sofiati,  International Women University,  Indonesia

  74-88

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• Digital Communication Strategy and Higher Education Reputation: Student and Community Perceptions

  Sari Endah Nursyamsi,  Universitas Bhayangkara Jakata Raya,  Indonesia

  Nasaruddin Siregar,  Universitas Bhayangkara Jakata Raya,  Indonesia

  89-103

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• Exploration of Students' Perceptions of the Role of Dr. Irzanita Al Mukarromah Mosque in Mental Health Education and Character Building

  Fika Minatha Wathan,  Universitas Kader Bangsa,  Indonesia

  Muhammad Yusuf,  Politeknik Praktisi Bandung,  Indonesia

  104-112

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• The Utilization of AI Technology and Personalization Algorithms on the Phenomenon of Research Shopping in Female Consumer Behavior in the Digital Era

  Maria Veronica,  Institut Tekonolgi dan Bisnis PalcomTech Palembang,  Indonesia

  Muhammad Yusuf,  Politeknik Praktisi Bandung,  Indonesia

  113-122

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• The Construction of the Identity of "Anak Kampung" in Political Branding: A Netnographic Analysis of Bahlil Lahadalia's Social Media

  Andry Mochamad Ramdan,  Universitas Pasundan,  Indonesia

  Muhammad Yusuf,  Politeknik Praktisi Bandung,  Indonesia

  123-129

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